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Authors : 1. T.V. Sushkova,
Seniour Lecturer
Naberezhniye Chelny branch of the Institute of Economics, Management and Law (Kazan)
2. S.L. Orlov,
Doctor of Economics, Professor
Institute of Economics, Management and Law (Kazan)
Modern trends of banks’ image policy
The new stage of the Russian policy and economy development is marked by the urge of our country to become a rightful participant of the world political and economic sphere. The modern trends of world economy put forward the standards of competitiveness, business ethics, culture, production and marketing organization. Besides, under the open borders of the modern economies the Russian consumer also becomes harder-to-please in terms of interaction with the business, and the company image, as a rule, becomes one of the crucial factors of consumer’s decision-making.
Keywords :
image, external image, internal image
Bibliography :
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Citation :
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Type of article : The scientific article
Date of receipt of the article :
29.03.10
Date of adoption of the print :
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Date of online accommodation :
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