Actual Problems of
Economics and Law




DOI: 10.21202/1993-047X.04.2010.2.65-69

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Authors :
1. T.I. Klimenko, Seniour Lecturer
Institute of Economics, Management and Law (Kazan)

Business tourism in Kazan: realities and prospects

The tourist industry prospects depend to a large extent on how fast it can adapt itself to the changing social-economic conditions. A lot of factors influence the business tourism development in the region. One of the most important of them is the investment attractiveness of the region. Competition between cities increase, large cities’ infrastructure rapidly develops. The appearance of a new business becomes an instrument of formation and development of MICE-industry in the region. The efficient development of business tourism s closely connected with the business image of any city, as well as with the sensible price policy.

Keywords :

business tourism, MICE-industry, infrastructure, investment attractiveness of the city, RBK rating, business image of the city, territory marketing

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