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Authors : 1. Sergey G. Demchenko,
Doctor of Economics, professor
Institute of Economics, Management and Law (Kazan), Russia
2. Al’fiya L. Faizkhanova,
enior lecturer
Naberezhniye Chelny branch of Institute of Economics, Management and Law (Kazan), Russia
In competition, municipal medical establishments lose to the private ones
Objective: revealing the factors of attractiveness of medical services rendered by municipal and private medical establishments.
Methods: field marketing research basing on random personal interviews on formalized questionnaires and comparative analysis of satisfaction of medical services consumers.
Results: it is found that 68% of respondents are for various reasons not satisfied by medical services rendered by municipal establishments. The main reasons for dissatisfaction are waiting for the doctor’s appointment for more than an hour, lack of specialists, service quality, indifferent attitude of a doctor to the patient, and others.
Scientific novelty: the most attractive features of commercial medical centres are determined, among them the absence of queues, availability of specialists, quality of services.
Practical value: achievements of commercial medical establishments, attracting clients by higher quality services, serve as the basis for using experience by municipal medical establishments.
Keywords :
charged medical services; competitive advantages; competition; competitive ability; attractiveness of a service
Bibliography :
1. Menedzhment, orientirovannyi na rynok (Market oriented management), Zh.-Zh. Lamben, R. Chumpitas, I. Shuling. Saint Petersburg: Piter, 2011, 720 p.
2. Porter M. Konkurentnoe preimushchestvo: Kak dostich' vysokogo rezul'tata i obespechit' ego ustoichivost' (Competitive advantage: How top achieve good result and ensure its stability). Moscow: Al'pina Biznes Buks, 2006, 715 p.
3. Materialy k itogovomu medsovetu upravleniya zdravookhraneniya po g. Naberezhnye Chelny MZ RT “Sostoyanie zdorov'ya naseleniya i deyatel'nost' uchrezhdenii zdravookhraneniya goroda Naberezhnye Chelny v 2012 g.” (Materials for the final medical counsel of Medical Care Department of Naberezhniye Chelny of the Tatarstan Republic Ministry for Health Care “Population health and activity of medical establishments in Naberezhniye Chelny in 2012 г.), Naberezhnye Chelny, 2013, 29 p.
Citation :
Type of article : The scientific article
