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Authors : 1. L. B. Shabanova,
Doctor of Science (Economics), Professor
Institute of Economics, Management and Law (Kazan)
Development of marketing research methods at the municipal markets of goods and services
The article is devoted to the technique of marketing research organization. The technique consists of nine basic parts, which allow the client to timely refuse from expensive and in efficient methods of research.
Keywords :
goods and services market; marketing research; planning; economical effectiveness; audit; marketing information
Bibliography :
1. Малхотра Нэреш К. Маркетинговые исследования: практическое руководство: пер. с англ. -3-е изд. -М.: Издательский дом «Вильямс», 2002. -С. 48-49.
2. Попов Е.В. Планирование маркетинговых исследований на предприятии//Маркетинг. -1999. -№ 1. -С. 103.
3. Родионова Н. Семантический дифференциал (обзор литературы)//Социология 4М: методология, методы, математические модели. -1996. -№ 7. -С. 175-200.
Citation :
Shabanova L. B. Development of marketing research methods at the municipal markets of goods and services, Actual Problems of Economics and Law, 2008, vol. 2, No. 4, pp. 119–126 (in Russ.).
Type of article : The scientific article
Date of receipt of the article :
27.11.2008
Date of adoption of the print :
20.12.2008
Date of online accommodation :
25.09.2017
