DOI: 10.21202/1993-047X.10.2016.4.54-65

Tatarstan market of food in the concept of Islamic economy (marketing and economic-anthropologic aspects)

Objective: to identify the economic-anthropological component of the development of food market in Tatarstan within the concept of Islamic economy.

Methods: discursive, comparative, general scientific methods of analysis and synthesis, ethno-sociological survey.

Results: the Halal food market of Islamic economy is a subject of scientific and practical interest for several reasons: it is a dynamically developing, promising market with great potential and development opportunities. To achieve the stated objective, the authors analyzed the studies of domestic and foreign scientists on the essence and organization features of the Islamic economy. Conclusions were formulated about what Halal food is primarily associated with the complex religious, not gastronomy requirements. The analysis of the food concepts in the Islamic culture has showed that the fundamental characteristic of food is its permissibility. To determine the concepts of Halal products existing among the Muslims, a Halal products market research was conducted in Kazan. First of all, to determine the ethno-religious profile of the Halal products consumers the structure of ethnic populations was analyzed, the change in their numbers over the last 20 years and the reasons for such change. The next part of research involved conducting a poll among men and women – Tatars aged 18 to 30 years. The main aim of the survey was to determine the causes of food behavior of the population. According to the survey results, the key conclusion was formulated that for this age group the choice of food is not determined by religious considerations but by the desire for healthy and proper nutrition. The survey results allowed to compile a list of recommendations for improvement of the functioning of the Halal market subjects and the state and municipal bodies.

Scientific novelty: for the first time an interdisciplinary approach was used (at the intersection of economics, sociology and anthropology) for this research topic. On the basis of the survey, the reasons for consumption of Halal products by the Kazan Muslims were identified.

Practical significance: the research results can be applied by the state and municipal authorities to support decisions in the areas of trade regulation, consumer markets, outdoor advertising in the Republic of Tatarstan and in Kazan. In addition, they can be used by economists and anthropologists for comparison and extension of the research areas.

Economics and national economy management; Islamic economy; Nutrition culture; Halal; Haram; Demand; Supply; Marketing tools

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Rychkov S. Yu., Stolyarova G. R., Rychkova N. V., Maddahi J. M. Tatarstan market of food in the concept of Islamic economy (marketing and economic-anthropologic aspects), Actual Problems of Economics and Law, 2016, vol. 10, No. 4, pp. 54–65 (in Russ.). DOI: 10.21202/1993-047X.10.2016.4.54-65

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