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Authors : 1. D. Sh. Sultanova,
Doctor of Economics
Nizhnekamsk Institute for Chemistry and Technology (branch) of Kazan State Technological University
Formation of territory marketing conception
The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population.
Keywords :
territory marketing, territory brand, investment attraction, factors of investment attraction, regional cluster
Bibliography :
1. Султанова Д.Ш., Ахмадиева Г.Г. Стратегическое управление территориальными экономическими системами. – Казань: Центр инновационных технологий, 2010. – 252 c.
2. Маркетинг мест / Ф. Котлер, К. Асплунд, И. Рейн, Д. Хайдер. – СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. – 376 c.
Citation :
Type of article : The scientific article
Date of receipt of the article :
01.03.2011
Date of adoption of the print :
30.04.2011
Date of online accommodation :
24.06.2016
