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Authors : 1. Z. N. Bantorin,
post-graduate student
Volgograd State Technical University
Decision making on new dwelling construction in the low-rise house-building
The work describes the model of typical consumer behavior in the low-rise house-building market. The author grounds the importance of this market development for the state economy and the consumers. Recommendations are elaborated for construction organizations to influence the consumers in order to increase these organizations’ share in the overall volume of construction works’ executives. These recommendations may be used by companies in strategic planning.
Keywords :
low-rise house-building, low-rise construction, building organizations’ marketing, consumer behavior model, construction economics
Bibliography :
1. Ввод в действие жилых домов: Российский статистический ежегодник. – 2009. – URL: http://www.gks.ru/bgd/regl/b09_13/IssWWW.exe/Stg/html4/16-16.htm
2. Ввод в действие зданий жилого и нежилого назначения в Российской Федерации: Федеральная служба государственной статистики. – URL: http://www.gks.ru/wps/portal/OSI_P/STROI
3. Котлер Ф. Маркетинг менеджмент. Экспресс-курс. – 2-е изд.: пер. с англ. / под ред. С.Г. Божук. – СПб.: Питер, 2006. – 464 с.
Citation :
Type of article : The scientific article
Date of receipt of the article :
09.11.2010
Date of adoption of the print :
11.02.2011
Date of online accommodation :
24.06.2016
