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Authors : 1. Alla Aleksandrovna Yarlychenko,
post-graduate student
“TISBI” University for Management
2. Elena Mikhailovna Gotlib,
Associate Professor
“TISBI” University for Management
3. Anna Mikhailovna Naida,
Professor
Kazan State Technological University
Calculation of a goods competitiveness as an approach to evaluation of competitiveness oftrading networks
The article presents a summary of the known techniques of evaluating the competitiveness of trading networks and gives an example of its calculation basing on the goods quality.
Keywords :
competitiveness; market; trading networks
Bibliography :
1. Moiseeva N.K. Mezhdunarodnyi marketing (International marketing). Moscow: Tsentr ekonomiki i marketinga, 1998, 320 p.
2. Dzakhmisheva I. Metodika otsenki konkurentosposobnosti uslugi roznichnoi torgovoi seti, Marketing v Rossii i za rubezhom, 2004, No. 3, pp. 93-107.
3. Porter M. Konkurentnaya strategiya: Metodika analiza otraslei i konkurentov (Competittive strategy: Technique of analysis of sectors and competitors). Moscow: Al'pina Biznes Buks, 2005.
4. Fatkhutdinov R.A. Upravlenie konkurentosposobnost'yu organizatsii (Management of organization’s competitiveness). Moscow: Eksmo, 2004, 194 p.
Citation :
