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Authors : 1. Olga Sergeyevna Vasil’eva,
post-graduate student
Russian State University for Trade and Commerce, Kazan
Features of franchising realization in large trade networks in the Russian consumer market
The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets.
Keywords :
franchising; franchise; economy; enterprise; competitiveness; research
Bibliography :
1. Vasil'ev N.N. Franchaizing i osobennosti ego razvitiya v Rossii, Finansy, 2006, No. 2, pp. 15–19.
2. Panyukova V.V. Preimushchestva i nedostatki primeneniya franchaizinga dlya rossiiskikh predpriyatii, Marketing v Rossii i za rubezhom, 2004, No. 6, pp. 36–43.
Citation :
