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Authors : 1. Sergey Vasilyevich Mokichev,
Doctor of Economics, Professor
Kazan (Volga) Federal University
2. Diana Konstantinovna Rakhmatullina,
Assistant Lecturer
Kazan (Volga) Federal University
Transformation of needs system in modern economy
The article views the essential characteristics of needs, the factors influencing needs and preferences of consumers, as well as all possible forms of meeting needs with evaluation of their rational character. The authors conclude that the needs of a modern consumer are unsteady, liable to transformation, and many of them are imposed by producers of innovations.
Keywords :
needs; consumer; consumer choice; rationality; satisfaction
Bibliography :
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Citation :
